Do you want to know some making while doing your social media marketing? In this post, I will be sharing with you a lot of useful infos to avoid this mistake so as to increase your conversion.
Social media is by far the biggest channel for marketing.
But you’re not crushing it
You’re not getting enough traffic from it
And worse you’re not making sales from it.
In this post, I’ll be sharing with you 5 big social media marketing mistakes you’re making that are stopping you from winning on it.
You are spamming your social media channels with too much posts
I know you’ve been told to be consistent and you should be active on social media.
But you have to understand that CONSISTENCY is entirely different from spamming.
Don’t post more than once a day with the exception of Twitter.
You can also read:
Posting too much a day will just bore your audience out.
Posting mediocre content
Whatever it is you’re posting has to be of high value. It has to be really amazing and get people to engage with it.
You’re better off not posting at all than posting content that people would not engage with.
If you’re unsure about content to create, you can use Buzzsumo to find out ideas for viral content that you can create.
If whatever you’re going to post isn’t something you’ll be proud of or be able to show your friends, then you probably shouldn’t post it.
Not engaging enough
People have taken the social out of the social media and the only thing they think about is making sales.
You have to engage with your audience.
Reply every single comment you get even if it’s as little as “thanks”.
Respond to all DMs.
If someone leaves a comment on your post and you ignore it, they’ll be less likely to comment on your post again.
Engaging with other people’s content also helps you increase your reach to new people and maybe even connect you with new clients.
Not using videos
Video is the future of marketing.
And video would perform 2-3X better than ordinary image on social media channels.
People connect with videos more and are more easily influenced with videos.
Asides that, these social media platforms favours video contents because they want people to spend more time on their platform; and only with the use of videos would they be able to achieve this.
Not driving enough engagement to your post in the first hour.
You need to push your content hard in the first hour it goes live.
Unlike SEO where it takes a long time before it starts to rank, with social media channels it’s the opposite.
The social media algorithm ranks whatever performs extremely well in the first hour.
So the next time you make a post, send a message to your email list, cross promote the post on all your other social media channels.
Giving your post the necessary push it needs during the first hour helps your post reach a lot more people.
That’s it, 5 big mistakes to avoid with your social media marketing.
If you avoid these 5 mistakes, you’ll be able to get better results with social media.