Pay attention to this…
The reason your ads isn’t converting to sales or why no one is reading any of your posts is because you’re attracting the wrong set of people.
You’re trying to speak the right words to the wrong set of people.
The damage this does to your business is huge.
- Wasted money on ads
- Low sales
- Low conversion rate
Here’s the kicker…
Attracting your ideal customers isn’t as hard as you’ve pictured it.
And in this guide, I’ll show you the secrets to attracting your ideal customer.
Let’s get into it.
- Define your ideal customer
This looks plain simple, but here’s where a lot of people get it wrong!
You can also read:
You say I’m lying?
Alright, can you give me a clear definition of who your ideal customer is?
I’ll tell you what your answers are:
He’s between the ages of X and Y
Listen, if you want to attract your ideal customers, then you have to know them deeper than just their age and if they’re rich or poor.
You have to know what makes them tick
What keeps them awake at night?
What problem they’re trying to solve?
How much they can willingly spend to solve the problem?
Understanding who your ideal customer is, pushes you forward to being able to attract her.
- Give your ideal customers what they want at the point you’re meeting them
Every customer is unique, and you must deal with each customer in a unique way.
So they feel heard, understood and cared about!
If you figure out how to do this, you should never again chase for customers.
They’ll be attracted to you like magnets!
But the only way to speak the language of your ideal customers so they feel heard, understood, and cared about is if you know who they are.
Once you figure out who your ideal customers are and what makes them tick.
You’ll be able to create content that resonates with them.
- Show them how you can make their lives better
It’s not enough to open up the wounds of your ideal customers and telling them their problems.
You have to provide solutions.
And beyond that, you have to show them what their lives would like when they’ve either used your product or service.
Is your product going to help them sleep better?
Help them lose weight?
Help them find the love of their lives?
Or help them make more money?
Remember, people don’t buy products; they buy what the product will do for them.
- Show that you’re the right person to work with
At this point, you know who your ideal customer is, you’ve showed them that you understand their problems and you’ve also shown them the results they’ll get with your product/service.
The tiny little detail that helps your close the attraction is “showing that you’re the right person to work with”.
Even if people know that you have the solution to their problems at hand, if they don’t trust you, you’ll lose their attraction.
You can gain the trust of your ideal customers by providing value upfront and showing testimonials from other people that have used your product or service.
People will trust you more when they see other people using your products or services.
Even if it’s one person that has used your product and given a good reviews about it, put it on your entire marketing channel.
Let it be known that other people are using your products and its bringing results.
You’ll also gain the trust of your ideal customers and get them to believe that you’re the right person for the job by providing upfront value.
This is where lead magnet comes to play.
Create powerful lead magnets that give out so much value and show your expertise.
This will help you gain the trust of your ideal customers.
If you found this helpful, drop a comment and I’ll be glad to answer them all.