It’s not sorcery, but I can tell you for sure that the reason why you’re not hitting your sales target is that you’re not showing your products to enough people…
No matter how good your product or service is, if people don’t know about it, you’ll struggle a lot with getting sales.
Your biggest misconception is thinking that by having the best product, you’ll be the best in the market.
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Now don’t get me wrong, I’m not saying you shouldn’t be intentional about getting the best product/service.
No, it’s far from that!
What I’m saying is, asides creating the perfect product/service; you have to create the best way to make sure everyone knows about this.
And how do you do that?
In this post, I’m going to be sharing with you how to get your products in front of a large number of people and of course, increase your sales.
USING SOCIAL MEDIA
Social media is fast becoming the best channel to market whatever product or service you’re rendering.
A solid 2.7 billion people are active on Facebook every single month.
If only 0.1% of that sees your product, you’ll be getting so many orders, you’ll lose control.
So how do you tap into the 2.7 billion active users on Facebook?
There are 2 ways to do this
- Running paid ads.
You can choose to go the organic route, battle with the algorithm, and still not fully get it right.
Or you can decide to have full control of the kind of people seeing your offer.
This is by far the best option and it’s the option I’m hoping you use.
How to use Facebook ads to increase your sales
To successfully be able to use Facebook ads to bring in sales, you have to make sure your ad is getting to as many people as possible.
Not just anybody, but well-targeted people; people that are interested in what you have to offer.
But, you do not jump into Facebook ads and ask people to buy; this is where a lot of people get it wrong.
Nobody comes to Facebook to be sold to.
Hence whatever ad you’re running should not be one asking for the sale at the first time.
You want to offer value in your first ad using a lead magnet.
Before they get access to the lead magnet, you have to collect their contact information.
Then you do the magic of converting them to customers in the back end by following them up with emails.
Your lead magnet is an offer given to your ideal customer to get your audience trust your expertise and also hunger to do business with you.
For 7 days after everyone has gotten your lead magnet, you’re going to follow up on them and pitching your product or service to them (without being salesy).
The customer who doesn’t buy from you at the first point of contact will most likely buy from you after hearing about your offer for 7 days in the email.
If you get your lead magnet in front of as much people as possible and your email campaign is well optimized, then you’ll be able to significantly increase your sale.