Instagram has proven over time to be one of the best channels for marketing.
With the solid 800 million active users on Instagram, not using Instagram is a big mistake.
In this post, you’ll learn how to use Instagram to boost your marketing game in 2020.
Post valuable content CONSISTENTLY
Instagram like every other platform is one where you need to constantly post valuable content.
Valuable in this case has to content that solve your target audience’s problem.
This content helps you build trust with your existing followers and also help you attract more followers.
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It expresses your expertise to your audience without you having to state it.
Use relevant hashtags
Hashtags are still by far the best way to get free visibility on Instagram.
Use hashtags that are relevant to your content.
This gives you more reach and also gives you the chance to get your content seen by your target audience.
Run sponsored ads to increase your reach
Instagram has put the power for you to show your content to the people interested in seeing it.
With sponsored ads, you can target and show your ads to only people that it’ll appeal to.
Sponsored ad is one of the many instagram features that you can use to boost your marketing game.
When running a sponsored ad, make sure that the content you’re promoting is one that is engaging and will get your target audience to take action.
Use Instagram influencers
Instagram influencers can be a big way to get your product or service in front of a lot of people interested in what you’re selling.
Instagram influencers are people with a lot of followers that are raving fans.
You can leverage the power of their influence and get your products in front of a lot of people
Tips for doing this right:
- Make sure you’re using an influencer that’s directly related to your business.
- You don’t want to use an influencer just because they have a large number of followers.
- You want to use them because the followers they have are people that might be interested in your business.
Invest in visually appealing contents
Now you know the kind of content to post and you’ve decided to post consistently, what’s left is how the content will look like.
Your content has to be aesthetically pleasing.
Instagram is a visual platform hence your page has to be color consistent across all posts.
This helps your followers easily recognize your post in their feed and engage with it
Bonus tip: Don’t be too salesy
Yes, I know your main objective is to make sales; however, that doesn’t mean all your posts should be about promoting products.
Nothing annoys your customers more than you putting your product in their faces every single time.
Mix it up a bit.
Educate, entertain and inform your audience.
However don’t stray far away from your brand image.
Note however, as a brand you should steer clear of controversial topics like religion, politics and race.
The key here is to avoid selling in every post, it’s one if the most annoying things on social media.
Feel free to drop questions on anything unclear.